Basepoint makes two Board appointments as part of growth plans

As part of its growth agenda, Basepoint Centres Ltd has appointed two Executive Directors to the Board - Caroline Kendall as operations director and Petra Morris as finance director. Caroline is previously one of Basepoint’s regional managers and brings a wealth of experience having been with Basepoint since 2002, firstly as an assistant manager at Southampton, before being promoted to centre manager in 2003 and regional manager in 2012. Caroline will be responsible for leading the team of regional and centre managers at Basepoint’s owned centres, with the objective of achieving the operational and financial targets set by the Board.

Petra began with Basepoint as a book keeper in 2007 and worked her way up to financial controller, having completed her accountancy exams whilst at Basepoint. As finance director, she will be responsible for ensuring Basepoint’s finance function is organised, efficient, and produces accurate and timely financial and management information.

Basepoint’s Chairman, Denis Taylor, comments: “The UK has recently recorded its highest level of new business startups over a 12 month period, further evidence that the economy is growing and business confidence is returning, which will, this year, see Basepoint deliver its best ever performance.  Although we’ve grown from 19 to 30 centres since the start of the recession in 2008, we now feel the economic climate is right for us to deliver more substantial growth by investing in new Basepoint centres (whether that’s purchasing existing centres, building or securing management contracts) and investing in new products and service offerings.  Our target for owned or managed centres is an additional 22 by 2022 which effectively doubles the growth achieved over the last seven years.  These appointments, made from the talent within our business, will help us to deliver our goals – not only to grow the business, but ultimately, to be the first choice for SMEs.”