Global Entrepreneurship Week Comes to Crawley
Following a successful partnership with Global Entrepreneurship Week in 2015, which saw us receive a High Impact Award, Basepoint Business Centres are delighted to have hosted more events designed to support local entrepreneurs this year.
Basepoint Crawley hosted a free half day workshop this week, which guided attendees through step-by-step plan to develop a bespoke marketing plan for their businesses.
The workshop was run by Sarah Boult; a marketing consultant who is passionate about helping small and medium sized companies grow profitably.
Sarah covered;
• Making sure your marketing plan really helps you achieve your business objectives
• Knowing and learning from your competition
• Defining what makes you unique and gives you the competitive edge
• Understanding who your most profitable customers really are
• Setting objectives and goals for your marketing activity
• Developing a plan of marketing activity that you can afford
• How to measure and evaluate the impact of your activity
Feedback from attendees was superb, with everyone leaving with a solid plan to build their marketing strategy further.
We're now looking forward to continuing our partnership with Global Entrepreneurship Week in 2017.